Step 1: Open the Campaign Creator

Open the Campaign Creator. You will be taken directly to the input page. There you can enter your campaign mission, select goals and add further details. The next steps explain exactly what this entails.

Step 2: Enter your campaign mission

Write your campaign mission into the text field. This is the core of your campaign: what you want to campaign for and what is really important to you. You don’t have to formulate anything perfectly here: key points, short notes, or half-sentences are perfectly fine. The only important thing is that it is clear what your campaign is about.

Here are a few examples of campaign missions to guide you:

“My city should plant wildflowers to support biodiversity.”

“Every school should provide free menstrual products.”

“The city library should stay open longer so everyone can learn and develop their skills.”

Of course, your mission can also be longer, more detailed, or really unusual. The more ideas and context you provide, the better the Campaign Creator can turn your vision into reality.

Step 3: Choose your campaign goals

Next, choose the goals of your campaign. Ask yourself: what do you want to achieve specifically? You can select up to three goals, which should fit well with your mission.

The following goals are available to choose from:

• Build a community
• Deepen your knowledge
• Spread awareness
• Encourage impactful actions
• Promote campaign demands
• Collect signatures
• Win new participants
• Raise donations
• Organise events
• Address decision-makers

If you are unsure, simply choose the goals that feel most important to you. You can always go back and change them later.

Step 4: Add campaign details

If you want to give more context, open the “Campaign Details” section. Here you can choose the style and tone of your campaign to make your texts fit your personality and your target audience.

You can also add more information here, such as problems and possible solutions, strong arguments, background and values, target groups and regions, research findings and sources and extra notes for specific goals. Again, notes are completely fine. The clearer your input, the better the results – but remember, you don’t need to write anything “polished”.

Step 5: Create your campaign

For the Campaign Creator to create your campaign, you need to accept the terms of use, the privacy policy and our code of conduct. Then simply click “Create!”.

The Campaign Creator is now creating your campaign texts. This should not take longer than five minutes. If it does, please copy your input and reload the page – that should fix the issue.

When the Campaign Creator has finished the first results, you will be automatically redirected to the results page. There you will immediately see the basic content of your campaign, such as a selection of campaign titles, a campaign description and suitable questions and answers.

After that, the Campaign Creator creates suitable content for the goals you selected, such as event concepts, open letters to decision-makers, or quiz questions to deepen your knowledge.

Step 6: Make the world a better place!

On the results page, you can copy all texts after a short rating. The texts are meant to support your thinking, planning and communication, whether you use them as inspiration, refine them or publish them directly.

Each rating helps us understand what works well and how we can improve the tool. If you have time, detailed feedback via the top right corner is always welcome.

You are free to use and publish all texts as you wish. Please review them carefully before publishing, adjust the tone and details, and make sure everything fits your context. You can now share your campaign content, win fellow campaigners and make the world a better place!